Marketing Your Foster Dog


Photos & Videos

Marketing FAQs

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With any adoptable pet marketing, your most basic goal is to create an emotional connection between your supporters and the featured pet. Emotional connections are what drive us to act (sharing a post, advocating for a pet, adopting, etc.).

Important Social Channels

Join this closed group to interact with other active PVAS fosters and volunteers. You can use this page to post videos and pictures of your foster pets, ask (non-emergency) foster-related questions, share information and ideas, and get to know one another.

Palm Valley Animal Society's Main Social Media Pages

Follow our main social media accounts, where we post information on available pets, news, events and more. Liking, commenting and sharing our posts helps us spread the word, and there's always a chance your foster may be featured.

  • Instagram
  • Facebook
  • TikTok
  • Twitter
  • YouTube

Local Social Media Sites

In addition to posting information, photos and videos on your own social media accounts, the following are sites with a local focus where you may also want to share your foster pet. Please note that these sites are not affiliated with PVAS. 

Marketing Resources

Everything you need to know about marketing your foster pet for adoption

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Everything you need to know about marketing your foster pet for adoption

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Photos & Videos



Share photos in our Facebook group, PVAS Volunteers & Fosters.

Submit well-lit and high-quality photos to get their profile started. As their personalities show themselves or you go on adventures, please feel free to share more!

  • Headshot: Smiley close up of their face looking at the camera.

  • Full Body: Overall body size and coat color and pattern.

  • Personality: Goofy or stoic expression.

  • Simple Pleasures: Playtime, snuggle time, hiking, swimming, and other endearing moments.

  • Compatibility: Moments with dogs, cats, and people (as appropriate for the dog).

Share videos. Email them to  We aren't able to download videos that are posted to our Volunteer & Foster Facebook Group, so if you share one there, please email it to us as well.

Videos are a great way to share your foster's personality. When you shoot, remember:

  • Orientation: Turn the phone sideways and shoot horizontally for videos meant to upload to the pet's profile. Vertical video can be used on Instagram Reels and TikTok videos.

  • Time: Most full videos should have a max of 1 minute 30 seconds.

  • Light: Get outside to take advantage of the sun. When inside, get near a window or turn on lights to ensure they are brightly lit.

  • Personality: Show playing with toys or other dogs, doing tricks, going for car rides, or anything else that will catch an adopter's attention.

  • Multiple Clips: Share multiple videos and stitch together.

  • Language: Be aware of appropriate human language.


Marketing FAQs