Maddie’s® Shelter Embed Project in the Rio Grande Valley On July 1, 2019, plans for a no-kill valley region became a substantial, long-term commitment: Best Friends Animal Society is investing at least $1M into saving cats and dogs in Hidalgo and Cameron Counties through the Maddie’s® Shelter Embed Project in the Rio Grande Valley over the next 18 months! #ThanksToMaddie Best Friends staff members have been working on-site at Palm Valley Animal Center (PVAC) and The Laurie P